Enjoyed reading through your blog and found this posting interesting. Definitely don't agree with your interpretation on Green + Blue. What we were saying was that the environmental emphasis would move towards holistic CSR (which it has), and towards clean water (which it has), and also clean air (not so sure it has). Regardless have a lot of respect for you for criticizing me with your real name, etc. So many people hide behind anonymous stuff when they want to hurl insults, etc. But also not sure that trendspotters are charlatans versus generalists in the insights arena; it's then the challenge for marketers to narrowcast these findings, and make them actionable for brands, causes, and institutions. Thanks for starting the discussion. And great stuff here. marian
charlesfrith
· 3 weeks ago
Thank you for dropping by Marian. I appreciate you taking a stand and sticking to your guns. I accept your points that water is a bigger issue although if we are going to take a chronological view of resources I'd say that oil may have sparked the beginning of the next world war already (those are the words of others I'm quoting when I've talked about the 4th world war being an information war) so black is the colour in that instance but of course I take your point. I think the charlatan word was a bit harsh so I'll take that back however I think one of the key qualities of future watching and possibly more interesting is to explain the points that we are absolutely sure we don't know about. In any case. Once again thanks for dropping by. I'm usually frustrated that the shots I take at others aren't taken up and so I'm happy you've seen fit to reply. One last point that I want to reiterate is that conspicuous consumption is or should be a relic and its extraordinarily hard to feel 'validated' in life without actually buying stuff. Try it for just a few days to see how powerful it is and so I'm passionate that we have a huge education job for people to feel that it's not a case of I consume therefore I am but more about I am and therefore we matter. :)
charlesfrith
· 3 weeks ago
As if by magic Marian my friends at The Independent are running this story about Green equates to religion. Which I think supports my point that Blue has faded into the background. Any thoughts?
Think maybe we should swap identities and call you the trendspotter. Kudos for you for starting the discussion.
charlesfrith
· 2 weeks ago
I'm having a lot of trouble living in the present. It's pretty data intensive if you knew how much trouble comes my way so I am trying to avoid predictions but as a self confessed smart arse (who needs a new speech as my good friend just informed me) I still think I know a bit about where thing are heading. Anway...I'm feeling guilty (it's the bloody Catholic altar boy in me) about being so feisty with you and you've been gracious so sorry about any calumny I threw your way because I do it all the time hoping somebody will take the bait (they rarely do) but you did and that's neat....Anyway. If I'm confessing I should let you know that I always said your work is top notch when I worked for JWT in three different countries...but then people always said .."yeah, we know" ...but nobody does anything about it and that's why I'm obsessed with change. So are you going to help me? ;)
All Comments
http://bit.ly/4vuMhj